Ensure your office seamlessly connects with online platforms, enhancing visibility and functionality. Integrating features like real estate listings, mortgage calculators, and loan pre-approval options directly into the office website streamlines user experiences. This connection strengthens both client engagement and team efficiency, presenting a polished and professional brand image.
Kickstart collaboration with casual yet impactful gatherings. Host a morning tea event where staff from all departments can come together, fostering relationships and open communication. These informal sessions help introduce team members, share goals, and set the stage for stronger inter-departmental collaboration.
Maintain a steady rhythm of interaction with scheduled office visits. Engage teams through:
- Sales Meetings: Dive into the latest trends, strategies, and success stories in property sales.
- Property Management Meetings: Tackle ongoing challenges, share updates, and align team efforts.
These regular touchpoints ensure all departments are informed, aligned, and motivated.
- Brochure
- Flyers
- Buyer guides
- Business Card
- Personal profile
Empower staff with tailored financial insights and guidance. These meetings are an excellent opportunity to introduce financial products that benefit the team personally, such as mortgage options or refinancing offers. Highlight your 5-Star Special to demonstrate the unique value and benefits available to staff, ensuring they feel supported and confident.
Step Two:
Customer Communications
Stream A: Sales – Buying & Selling
- Open Homes
- Suggested Open Home Kit
- If attending:
- LJHHL Teardrop or Standard Flag or A-Frame board
- A4 Pull up banner displayed inside home
- A4 or DL Flyers displayed inside home
- If not attending:
- A4 or DL Flyers displayed inside home
- Optional: A4 Pull up banner displayed inside home
- If attending:
- Access to Open Homes List to contact Monday Morning
- Suggested Open Home Kit
- Newsletters:
- Integration into Office Newsletters (Promo imagery)
- Home Loans Introduction newsletter/EDM
- Building / Construction Finance
- Auction Events (Similar to Open Home Kit)
- Listing Kit Promotion
- Newsletters:
- Integration into Office Newsletters
- Home Loans Introduction newsletter/EDM
- Building / Construction Finance
Stream B: Property Management – Tenants & Landlords
- Newsletters (outside of monthly rental statements)
- Messaging
- Integration into Office Newsletters (Promo imagery)
- Integration into Office Newsletters (Feature Article and/or Blog Content)
- Home Loans Introduction newsletter/EDM
- Portfolio| Equity Newsletter
- Home Loan Health Check Newsletter
- Refinancing / Cutting Costs
- How can we help you? (Product/features email)
- Building / Construction Finance
- Messaging
- New Landlord Pack
- Intro to LJHHL Lending Specialist
- Home Loan Health Check
- Updated Property Report
- Investor Information Nights
- Existing Tenant Newsletters
- Messaging
- Integration into Office Newsletters (Promo imagery)
- Integration into Office Newsletters (Feature Article and/or Blog Content)
- Home Loans Introduction newsletter/EDM
- First Home Buyer information
- Rentvestors
- Building / Construction Finance
- Low Deposit Home Loans
- Messaging
- FHB Information Nights (Similar to Open Home Kit)
Step Three:
Other Customer Engagement
Strengthen connections by actively participating in or hosting community-focused events. These could include:
- Property Showcases or Open Days: Engage locals while promoting listings in a welcoming, interactive setting.
- Charity Drives: Partner with local organisations to support causes, building goodwill and brand affinity.
- Educational Workshops: Offer sessions on home buying, financing, or investment strategies to position your office as a trusted resource.
Community events provide excellent opportunities to demonstrate your values, connect with potential clients, and reinforce your role as a key local player.
Boost visibility and credibility through dual-branded campaigns. Partner with real estate agencies to create:
- Cobranded Flyers or Brochures: Showcase listings with your branding seamlessly integrated.
- Joint Advertisements: Develop shared campaigns for print, digital, or video channels that leverage the strengths of both brands.
- Collaborative Promotions: Highlight both brands at events or through special offers, presenting a united and professional front.
These efforts not only amplify your reach but also foster stronger relationships with real estate partners.
Maximise social media impact by sharing and amplifying each other’s content. For example:
- Real Estate Blogs and Posts: Share insights, market updates, or success stories from your partners, and encourage them to do the same for your content.
- Collaborative Campaigns: Coordinate themed posts, hashtags, or challenges to drive engagement.
This mutual sharing not only enhances visibility but also demonstrates a cohesive partnership, strengthening trust and credibility with your audience.
Ensure your presence in all relevant office communications, including:
- Podcasts: Participate in or sponsor office podcasts to discuss industry trends, financial tips, or joint successes.
- Social Media: Secure regular features on the office’s platforms, showcasing collaborative achievements, new offerings, or engaging client stories.
- Newsletters or EDMs: Have a dedicated section for LJHHL updates, keeping both teams and clients informed about your contributions and expertise.
By being an integral part of the office’s updates, you reinforce your value as a strategic partner and trusted collaborator.